A weekend of action at top flight football clubs across England.
Schoolchildren from Gillespie Primary School, Islington, north London, have helped football legends Patrick Vieira and Niall Quinn, Chancellor George Osborne MP, and Minister of State for International Development Alan Duncan MP, to launch 'Tackle Famine', a partnership between the Premier League and the Disasters Emergency Committee (DEC), to raise money for the DEC East Africa Crisis Appeal, at No. 11 Downing Street.
Speaking at the launch of Tackle Famine, Chancellor George Osborne said:
"The situation in the Horn of Africa remains desperate and it is great to see the Premier League getting involved to help.
"Football fans up and down the country will be able to make a difference and I wanted to do everything I could to support this idea."
Also in attendance were DEC fundraisers Alan Fransman, Fabian Cruz and 10 year old Lottie Gibson. Alan along with his friend Fabian has been participating in running events such as the Great Yorkshire Run to raise money for the people of East Africa. Lottie Gibson, from Norwich, was so saddened by the images of hungry families on BBC's Newsround that she felt compelled to do something about it. She organised a fair and held a fun run in a local park. Together they have raised nearly £900 for the people of East Africa. Gillespie Primary School also held a fundraising bike ride around Clissold Park in North London on 16 October 2011, and raised just over £1000 for DEC also.
Richard Scudamore, Chief Executive of the Premier League, said:
"The Premier League and its clubs have a long tradition of partnership with African football, and as a League we have many programmes that support grassroots sporting development in the continent and provide lasting legacy.
"We recognise that it is vital the DEC Unite Appeal for East Africa remains at the forefront of people’s minds. We hope our weekend of action will bring it to the attention of the millions of fans who follow the Premier League each week and that their donations can greatly extend the excellent work of the UK Government."
Clive Jones CBE, chair of DEC, said:
"With 'Tackle Famine' the UK is continuing the international leadership it has shown in responding to the crisis in East Africa.
"There is a huge amount of work still to be done so we are delighted to have the Premier League, leading clubs and so many footballing stars on our side."
The Tackle Famine initiative will engage football fans on the weekend of 26-28 November 2011, Premier League football grounds up and down the country will donate free advertising space to raise funds for the DEC appeal. Football fans will be encouraged to Tackle Famine by texting FOOD to 70000, to donate £5 to the appeal.