MTV
Our relationship with MTV developed during the DEC Tsunami Earthquake Appeal. Georgia Arnold, Vice President of Public Affairs, rang to say MTV wanted to help and offered to create a 30-second advertisement to promote the Appeal.
A script was written and signed off by the BACC. Georgia organised a cameraman, producer etc and the filming began. Forty-eight hours later we had a great 30 second TV Ad featuring Ozzy and Sharon Osbourne. MTV also organised a photographer to take photos of Sharon and Ozzy which were published on the DEC website,
This was the first time a DEC Appeal TV Ad was promoted on all nine MTV channels. It was also the first time a DEC Appeal ad included a text donate facility. We were then provided with free advertising space on terrestial television, so the ad was seen across the UK.
The DEC’s relations with MTV have gone from strength to strength since then. MTV have been incredibly supportive and are willing to do their utmost to support a DEC Appeal. In addition, they have also organised fundraising events for young people, involving musicians, popstars and DJs at venues such as Hammersmith Palais.
Patricia Sanders, DEC Appeals Manager
Photo: Georgia Arnold, Vice President of Public Affairs, MTV.