Comparing The Nepal Appeal


How does the Nepal Earthquake Appeal compare to others the DEC has run?

An extraordinary £19 million was raised in less than 24 hours after the DEC Nepal Earthquake Appeal was broadcast on 28 April 2015 , including the government’s UK Aid Match funding of £5 million. 
It is a real testament to the enormous generosity of the UK public. When the lives of people across the world have been severely affected by a serious disaster or emergency the UK public do not hesitate to put their hands in their pockets. But how does this initial response compare to that of other appeals?
We usually try to avoid making direct comparisons between disasters. Each one is different and for those affected their suffering is incomparable. We also prefer not to compare giving levels between appeals because all giving should be welcomed unreservedly.
However, the scale of destruction wrought by the earthquake in Nepal has compelled people to give at uncommon levels. The amount raised the day after this appeal was broadcast has exceeded those of the DEC’s most recent major appeals. 
This includes the Philippines Typhoon, which raised £13 million (not including £5 million of match funding), and the Haiti Earthquake, which raised £12 million, just 24 hours after the appeals were first broadcast. These were both massive natural disasters affecting millions of people and went on to raise staggering totals. See below for a table showing the scale of giving for some of the most recent DEC appeals in the first 24 hours.
The focus for the DEC’s member agencies now is on using that money, and more as it continues to come in, to reach those most in need, over the coming days.
The Nepal Earthquake Appeal is the second highest overnight total for any DEC Appeal, with the only higher total being for the unique situation of the 2004 Tsunami Earthquake Appeal.