British - Pakistani boxer Amir Khan has appealed to the British public to give generously to the DEC Pakistan Floods Appeal. (Picture and video available*)

The Appeal has now raised £7 million pounds but much more is needed to help the 14 million people affected by the worst floods to hit Pakistan in 80 years.

World-champion boxer Amir said: “My family comes from Pakistan so I really feel for the 14 million people affected. The DEC is doing a great job but we really need the public to donate more money as day by day it’s getting worse and worse. Text the word ‘GIVE’ to 70707 or visit www.dec.org.uk .”

Floodwaters have now moved south to the Sindh province and hundreds of villages have been flooded. Reports say the protective bund at Torhi in the province's north has been breached and several barrages and dams are under threat from floodwater.

The DEC’s member agencies have now distributed aid to a total of 545,000 people affected. Floods have destroyed villages, crops and infrastructure and damaged some 290,000 homes. A total of 1,600 people have died.

Disasters Emergency Committee Chief Executive Brendan Gormley said:

“It is clear the British public realise that this is a humanitarian disaster on a huge scale. It is amazing that people are giving a million pounds a day nearly a week after we announced the appeal.

But with heavy rains continuing we urgently need more donations to save lives.”

A summary of all other DEC Member Agency efforts can be found here.

To make a donation to the DEC Pakistan appeal call the 24 hour hotline on 0370 60 60 900, visit http://www.dec.org.uk or donate over the counter at any post office or high street bank, or send a cheque. You can also donate £5 by texting the word GIVE to 70707 – see details below.

Anyone wanting to stay up to date with developments in Pakistan, the emergency response and the fundraising efforts can follow the DEC on twitter at http://twitter.com/decappeal or become a fan of ‘Disasters-Emergency-Committee-DEC’ on Facebook.

*The picture of Amir Khan promoting the text-give appeal 70707 is available through PA Pictures. Video footage of Amir is available through Jonaid Jilani at Oxfam. Contact jjilani@oxfam.org.uk or telephone
+ 44 18 65 472193/ +44 7810 181514

ENDS

Notes to editors:

  •     To make a postal donation make cheques payable to ‘DEC Pakistan Floods Appeal’ and mail to ‘PO Box 999, London, EC3A 3AA’
  •    Donations can be made at any high street bank.
  •     To donate at a Post Office quote Freepay 1384.
  •     To donate £5 by text send the word GIVE to 70707. A standard network rate charge will apply.
  •     The DEC consists of: Action Aid, Age UK, British Red Cross, CAFOD, CARE International UK, Christian Aid, Concern Worldwide, Islamic Relief, Merlin, Oxfam, Save the Children, Tearfund, World Vision.