DEC Announces Pakistan Floods Appeal


The Disaster Emergency Committee has opened the ‘DEC Pakistan Floods Appeal’ and special broadcasts will run from Thursday (05.08.10) on the BBC, ITV, Sky, Channel 4, Channel Five and independent radio stations.

The money raised will help fund the life saving work in Pakistan of the DEC’s Members and their partners.

The special broadcasts will be presented by well-known figures and mark the formal launch of the Appeal. Automated telephone lines and the DEC website are already open for donations. From Thursday, further donation mechanisms will begin to become available including SMS, post and over the counter donations at Post Offices and banks.

The automated donation line is 0370 60 60 900 and website

Operational Notes:

  • The DEC media office will open on Wednesday 04.08.10 and will handle all media requests regarding the Pakistan floods for its members for a two weeks period.
  • On Tuesday 03.08.10 media enquiries including interview requests should be directed to our member agencies. Details of Member Agency responses to the Pakistan floods can be found here: ActionAid Age UK British Red Cross CARE International UK CAFOD Christian Aid Concern Islamic Relief Merlin Oxfam Save the Children Tearfund World Vision