DEC Pakistan Flood Appeal reaches £4 million


The Disasters Emergency Committee (DEC) Pakistan Floods Appeal has reached £4 million, less than 48 hours since the first television appeals began broadcasting on Thursday evening (05.08.10).

The money raised will go towards helping the 12 million people who have been affected by flooding and has already been used to make life saving interventions, with some 300,000 people already being provided with emergency medical care, clean water, food or shelter.

Brendan Gormley, Chief Executive of the DEC said: “As always the British public have shown themselves to be extremely generous. Despite the tough economic times the public response has been fantastic and the donations we have received are now having a real and immediate impact on people who have been affected by the flooding.

“Although the situation in Pakistan is difficult with waters having washed away or severely damaged bridges, roads and railway tracks, the aid is getting through and reaching those who need it most. Aid agencies are already distributing life saving medical supplies, clean water and food parcels.

“I urge anyone who hasn’t donated to do so by calling 0370 60 60 900 or visiting .”

Every penny raised will make a difference to people in Pakistan, with £5 buying a cooking pot and kettle, £10 paying for a hygiene kit (which includes a bag with soap, towel, toothpaste, antiseptic, etc) and £25 paying for 5,000 chlorine tablets for safe drinking water. With the rain continuing and more regions being affected, donations really are making a difference to people’s lives.

Members of the DEC are grappling with serious logistical difficulties to bring aid into the affected areas but significant aid has already been delivered. For example:

  • Concern has reached around 5,400 people with supplies from pre emergency stock (hygiene kits, plastic sheets, blankets, debris removal kits) and is procuring food and hygiene kits for a further 40,000 people.
  • Christian Aid has sent £50K so far to the ACT Alliance Pakistan Forum to provide food, shelter and medical assistance to some 50,000 people.
  • Tearfund has delivered food and shelter packs to some 3,500 people.
  • Age UK in partnership with Merlin, are distributing mobility aids, hearing aids, and emergency health assessment kits with a special focus on older people's needs.
  • Controlling infectious diseases and diarrhoea in the coming days will be a major challenge. Worryingly, reports have already emerged of cholera cases in the Swat Valley.

To make a donation to the DEC Pakistan appeal call the 24 hour hotline on 0370 60 60 900, visit or donate over the counter at any post office or high street bank, or send a cheque. You can also donate £5 by texting the word GIVE to 7070 – see details below.

Anyone wanting to stay up to date with developments in Pakistan, the emergency response and the fundraising efforts can follow the DEC on twitter at or become a fan of ‘Disasters-Emergency-Committee-DEC’ on Facebook.

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Notes to editors:
To make a postal donation make cheques payable to ‘DEC Pakistan Floods Appeal’ and mail to ‘PO Box 999, London, EC3A 3AA’.
Donations can be made at any high street bank, or at a Post Office by quoting Freepay 1384.
To donate by £5 by text send the word GIVE to 70707. A standard network rate charge will apply The DEC consists of: Action Aid, Age UK, British Red Cross, CAFOD, CARE International UK, Christian Aid, Concern Worldwide, Islamic Relief, Merlin, Oxfam, Save the Children, Tearfund, World Vision.