DEC Pakistan Floods Appeal hits £37m


The Disasters Emergency Committee today announced that their appeal for people affected by the Pakistan floods has now raised £37m, including a donation of £1m from Deloitte, the business advisory firm.

DEC Chief Executive Brendan Gormley said:

“We are extremely grateful to the UK public for their continuing generosity and to Deloitte for their exceptional corporate donation. The money that is coming in is still urgently needed by our members who have already helped 800,000 people but are struggling to help many more.

“Although the majority of our funds are provided by individual members of the public, corporate and community support is also incredibly important. As well as making corporate donations, many companies have given their support to staff fundraising activities or matched individual donations made by employees. We would encourage others to follow their lead.”

John Connolly, Deloitte senior partner and CEO, commented:

"The profound crisis facing Pakistan, the dreadful human impact of the devastating floods, have touched everyone at Deloitte. We want to show our support for the aid effort in a really meaningful way.

“We believe this is the right thing to do in the face of such an immense humanitarian crisis, especially given the many close connections between people in the UK and the people of Pakistan."

The disaster has already claimed the lives of 1,500 people and directly affected over 17 million people.

A summary of all other DEC Member Agency efforts can be found here.

To make a donation to the DEC Pakistan Floods Appeal call the 24 hour hotline on 0370 60 60 900, visit or donate over the counter at any post office or high street bank, or send a cheque. You can also donate £5 by texting the word GIVE to 70707 – see details below.

Anyone wanting to stay up to date with developments in Pakistan, the emergency response and the fundraising efforts can follow the DEC on twitter at or become a fan of ‘Disasters-Emergency-Committee-DEC’ on Facebook.


Notes to editors:

  • To make a postal donation make cheques payable to ‘DEC Pakistan Floods Appeal’ and mail to ‘PO Box 999, London, EC3A 3AA’.
  • Donations can be made at any high street bank.
  • To donate at a Post Office quote Freepay 1384.
  • To donate £5 by text send the word GIVE to 70707. A standard network rate charge will apply.
  • The DEC consists of: Action Aid, Age UK, British Red Cross, CAFOD, CARE International UK, Christian Aid, Concern Worldwide, Islamic Relief, Merlin, Oxfam, Save the Children, Tearfund, World Vision.