Embassy to be ‘flooded’ in appeal for funds


As dusk falls over London this evening, the Pakistani Embassy will appear to fill with water to raise awareness of the plight of the 20 million affected by Pakistan’s worst floods in more than 80 years.

The virtual flood will be projected on to the façade of the embassy, situated at 34-36 Lowndes Square, London SW1X 9JN, at 8.45pm for 9pm. The graphics are being provided by Projection Advertising Ltd. After the photo opportunity, representatives from DEC’s member agencies will be available to answer questions.

There will also be an appearance tomorrow by Channel 4’s Jon Snow and friends on eco-friendly GnewtCargo bikes at Tower Bridge. The bikes, an electric version of the rickshaw, a popular mode of transport in Pakistan, will carry the DEC message across London over the next couple of weeks. Jon will be available for photos at 11.45am.

A summary of all other DEC Member Agency efforts can be found here.

To make a donation to the DEC Pakistan Floods Appeal call the 24 hour hotline on 0370 60 60 900, visit http://www.dec.org.uk or donate over the counter at any post office or high street bank, or send a cheque. You can also donate £5 by texting the word GIVE to 70707 – see details below.

Anyone wanting to stay up to date with developments in Pakistan, the emergency response and the fundraising efforts can follow the DEC on twitter at http://twitter.com/decappeal or become a fan of ‘Disasters-Emergency-Committee-DEC’ on Facebook.


Notes to editors:

  • To make a postal donation make cheques payable to ‘DEC Pakistan Floods Appeal’ and mail to ‘PO Box 999, London, EC3A 3AA’.
  • Donations can be made at any high street bank.
  • To donate at a Post Office quote Freepay 1384.
  • To donate £5 by text send the word GIVE to 70707. A standard network rate charge will apply.
  • The DEC consists of: Action Aid, Age UK, British Red Cross, CAFOD, CARE International UK, Christian Aid, Concern Worldwide, Islamic Relief, Merlin, Oxfam, Save the Children, Tearfund, World Vision.