Working with media and corporate partners is central to how the DEC runs appeals and maximises funds raised for people affected by disasters.
Rapid Response Network members
City of London
Charities Aid Foundation (CAF)
The Big Give
CASE STUDY: PAYPAL
PayPal raise millions of pounds for our appeals. They amplify DEC appeals by sending an email communication out to all opted-in PayPal customers at appeal launch. At the same time, they improve supporter experience by creating a dedicated fundraising page and using their “Give at Checkout” initiative.
Their email directing people to the dedicated fundraising pages raised an incredible £598,000 for the DEC Coronavirus Appeal and £1,320,000 for Cyclone Idai, before Gift Aid.
CASE STUDY: NATWEST GROUP
The Natwest Group introduced a notification prompting users to donate to the DEC Coronavirus Appeal in its banking apps, with incredible results.
The notification pop-up was live between October 2020 and January 2021 in the Natwest, Ulster Bank and Royal Bank apps, and raised an incredible £356,000 for the appeal.